The Defined Dictionary

You may not be a marketing expert but you are a small business owner that wants to understand the world of digital marketing. We get that, and we are here to help.

Scroll through this dictionary to find definitions of words used throughout our website. Have questions? Visit our Contact Us page and let us know how we can assist in the success of your business. 



n. a marketing tool or communication. v. to describe or draw attention to a business, product, or service to a public medium in order to promote sales, products, or awareness


brand n.

1. the visual components of your business. 2. a name, term, design, symbol or any other feature that identifies a specific business 


brand style guide n. (brand guide or brand guidelines)

1. a digital or physical booklet or page of branding information. 2. an instruction manual on how a brand should be communicated


command emblematic sales n.

an eccentriq development solutions company that serves a military-based audience specializing in graphic design, apparel, emblematics, promotional products, print products, and more. 


consulting adj.

1. giving professional advice 2. providing guidance to a business to improve their performance 


defined branding co n.

1. a small business marketing firm that specializes in helping other small businesses succeed through digital marketing efforts. 2. a one-stop-shop for small businesses seeking to develop, enhance, transform, and redefine their business 


digital marketing n.

1. the component of marketing that utilizes the internet and other online based digital platforms. 2. the promotion of brands to connect with potential customers using the internet and other forms of digital communication


eccentriq development solutions llc n.

1. a veteran-owned and operated business that specializes in graphic design, apparel, emblematics, promotional products, print products, and more. 2. the parent company of command emblematic sales and defined branding co.


email marketing n.

1. the act of sending a specially crafted message via email to a targeted audience. 2. using email (e-blast, newsletters) to communicate to customers 


event digital marketing n.

1. the act of marketing an event in the digital space. 2. increasing awareness of an event by promoting it on digital platforms


graphic design n.

the art of visual communication that combines images, words, and ideas to convey information to an audience


graphic development n.

the process of developing or designing graphics


logo n.

a symbol or other design created to identify a business


marketing n.

1. the process of a business working to engage with its target audience. 2. to communicate the value of a business to the desired customer or client 3. the process of getting customers interested in a business, product, or service


outreach n.

1. the involvement of a business within the community. 2. an effort of a business to increase exposure


press release n.

1. an official statement issued to the media providing important information on a particular subject. 2. a tool used in public relations to spread awareness about a business, event, or specific story


press release distribution v.

1. the act of distributing a press release. 2. creating and maintaining a list of important and relevant media contacts to send press releases to


print advertising n.

1. a form of advertising that used physically printed media to reach potential customers. 2. ads placed in magazines, newspapers, and other printed products


public relations n.

1. the practice of managing and disseminating information from a business to the public 2. the relationship between a business and the public (community) 3. how a business communicates with their audience


reputation management v.

1. to manage the reputation of a business 2. the practice of influencing the perception of the public 3. responding to reputation threats (bad reviews) and seizing opportunities to boost the reputation of a business


search engine optimization (SEO) n.

1. the process of improving the quality and quantity of website traffic to a website 2. the proactive process of taking steps to help a website or piece of content rank higher on a search engine (Google) 3. a practice that drives more traffic to a business via a search engine


social media marketing n.

1. the use of social media platforms and websites to promote a product or service 2. the use of social media to connect with an audience to build a brand and reach goals set by a business (increase sales, drive traffic to a website, etc.)


website hosting n.

a type of internet hosting service that allows a business to make their website accessible via the world wide web